Project Overview

Mobile US, Inc. is a wireless carrier based in the United States. In addition to a variety of data plans, the company provides consumer, business, and prepaid wireless connectivity options.This project looks into how the largest telecommunication provider has a plethora of services to offer for postpaid and prepaid customers and it fundamentally focuses on how the motive of ergonomic website design is lost owing to factors discussed below.
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• Excessive information to perceive.
• Complex User flow
• Ineffectual information on mobile plans.
• Irrelevant advertisements on the website.

Testing Strategy

The project was completed in four stages, with ongoing iterations and the development of a final solution to fulfil our project goals.

Personas

After understanding the website's flow we constructed and designed our user personas

Key task flows: 

Following tasks were the main key tasks of our project :
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• Allows users to select mobile device's monthly instalments and monthly plans from the website.
• Users can select their travel mobile data plans from the travel plans section.
• Users can select the coverage facility from a wide range of options provided by websites, including 4G & 5G Network, International roaming, and rural network facilities.
• Users can submit a question or issue to the website and connect with an expert via the chatbot feature.
• Users can look up offers and deals on the advertisements page to find them
• Users can look up for information & offers about prepaid and postpaid plans posted on the website.

Content Inventory

We listed all the possible navigation and categories of our project T-mobile. Then we sorted them into least contents making it easier for users to understand and for better understanding of how the navigation works.
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Card Sorting

We conducted two rounds of card sorting. The participants were DePaul students and friends.
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Treejack Testing

We conducted one round of Treejack Testing. The participants were DePaul students and friends.
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Site Map

Uability Testing & Wireframes

We conducted one rounds of chalk mark test. The participants were DePaul students and friends. In overall, we found over 75% of success rate in all our chalk mark tasks.
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Task 1:  Choose a suitable plan to activate your travel plan

Task 2:  Compare the plans to get the best deal

Wireframes

Task 1:  Compare the current plan with other plans to get the best deal

Task 2:  Compare the plans to get the best deal

Key Learnings

In this project, I learned how to resolve some key issues on an existing website by organizing content effectively throughout the site. Ineffective information architecture can mislead users who are trying to accomplish a specific task. I also learned different types of Usability testing methods used to validate our iterations in the navigation menu. During the process, I discovered how significant it is to test my iterations at every step.